Why SEO Link Creation Has Become More Important Than Ever? SEO Lessons for Beginners

Providing supportive links to the webpage will enhance the possibilities your search engine rankings. There is a usual practice to generate links from blog comments. It must be mentioned that actually the search engine does not consider them. The commenting does not make any difference. There are some follow up links that are spotted by the search engines and are capable enough to generate significant amount of traffic to the webpage.

There are a lot of directories holding articles that can be used for SEO supportive links. A website must be chosen whit good repute and traffic. Only by submitting qualitative content and demonstrating your professionalism. The next step is simple; by contributing content a byline is generated and that can be used to link back to your website. A distinction must be made between the no follow and do follow forums. The no follow forum do not count in search engines whereas the do follow does.

All that is to be done is to find a good location supporting do follow forums. Then some useful time must be spend there by contributing quality content. The advantage of these supportive links is that the attention of more and more audience can be acquired.

Providing supportive links to your webpage is the procedure that is called SEO link building. It is also very important to use the keywords properly ensuring that they remain placed in the anchor text. It must also be stated that a lot of importance is placed by search engines on the supportive links. The algorithms that these search engines ensure the quality of the webpage through these supportive links. So these back links are vital in providing standard ranking of the webpage in search engine results.

Article writing is the most efficient tool in building back links and most importantly credibility. The articles should be relevant and the content must be qualitative. The keyword density in article writing is of primary importance. These keywords should be placed in the anchor text in the supportive links.

There is another way that can be employed to create supportive links. This can be done by forum posting and blog comments. The comments must be useful and it must be stated that word fillings are simply deleted. The best approach is to place comments on those blogs or forum that are related to your webpage.

When it comes to PR webpage’s the importance of reciprocal links cannot be undermined. This is done by linking to webpage’s together. It is also important to link those websites that are relevant to your webpage or service and products. These reciprocal links can also be acquired by the permission of the webmaster. There is another method in SEO linking building that is of supreme value and that is called the one way links. These links are better than reciprocal links. A search engine allocates more value to one way links then to any reciprocals. There are a lot of social networking websites that can be used to support your webpage and they can bring significant advantages.

The major advantage of making these supportive SEO links is that they are effective enough to elevate the online visibility of your webpage. Most importantly in with the assistance of these supportive SEO link building the website rankings are positively improved in search engine results. The algorithms used by the search engines identify that website with maximum number of the back links. These links also depict credibility. As they are capable of increasing online visibility of the webpage so there importance cannot be undermined.

With these links the webpage is associated with other reputable and consumer trusted websites. This can also provide consumer trust in your website. The online image of your webpage can be enhanced by associating with other reputable website. It must also be mentioned that the websites must be of the same category. Some internet surfers due to security reasons and some for other do not preferably click on unfamiliar links.

SEO links can attain the trust of the internet surfer and also can bring more traffic to the webpage. More traffic can also transform potential customers into actual ones. People browsing reputed websites are not hesitant in trying other provided links. SEO link building [http://seobeginnertraining.com/role-of-quality-content-in-seo/] increases traffic and the internet surfer’s trust.

5 Crucial SEO Link Building Tips for Beginners

SEO (Search Engine Optimization) is the process of enhancing the visibility of web pages or a website in the search engines like Google, Yahoo, Alta-Vista etc through the normal search results. SEO link building is all about your website linking out to other websites and getting other relevant sites to link back to yours. The search engines love this sharing of content, they see it as you socializing with the rest of the web. This is of course also how you will successfully spread word around the World Wide Web exactly what your website has to offer others when they go searching online. SEO linking can also include internal linking within your own site.

Webmasters and organizations with websites are strongly advised to use the optimized link building methods to ensure their sites enjoy improved ranking. If webmasters fail to acknowledge the importance of SEO and link building both on page and off page, the result for future success of the website can be catastrophic as far as organic rankings and site popularity with Google are concerned. The goal of all website owners is to get higher Google rankings!

It must be remembered that Google, Yahoo, Bing and other search engines are only machines. They use robots to crawl or spider our sites, so optimizing them is still very relevant today. This is how they find and index our pages quickly. Below are some simple techniques which one must keep in mind in order to execute the correct SEO link building techniques.

1.) On Page SEO can include outbound links to my website. This means linking out to other sites in a similar niche market. Some people will argue you will lose visitors to these outbound links when they leave your site. However if you want to look at the bigger picture, the search engines will reward you a lot more for doing this and your rankings will go higher meaning getting more traffic. For this reason I do this on all my sites. Also it is helpful to your readers and they may return appreciating the information your site has provided for them.

2.) Off page SEO will be a crucial part of your SEO link building plan of attack. This back linking pointing back to your website is a powerful marketing strategy when applied at a steady rate. This is very important for new websites or blogs because it looks more natural to Google and the other search engines when they come to crawl your site. Although there is no exact guide how many links you should build, common sense must prevail. This should appear like natural link building to the search engines. Start out getting a few backlinks every day or so. The older your site gets the more back links you can build. Bottom line is – try to get others to link back to your site as this is the search engines “tick of approval”

3.) Get backlinks from a variety of other niche related sites on the web. Include commenting on blog sites, social media bookmarking and so on and add your link wherever possible. Include sites such as Facebook, Twitter, YouTube and Web2.0 properties such as Squidoo and Blogger for example. There are many others, but this is a good place to start. Remember, this may seem a lot, but you will only need to do this slowly and steadily over time. Spamming by adding hundreds of links is a bad idea as the search engines will notice this and most probably move your rankings down. Much of your time should be spent on writing articles and adding quality content to your website. This is a long term process but well worth it if you want to build up your online business step by step to become a force that will stand the test of time.

4.) Comment on other niche related forums to gain valuable links pointing to your site. Commenting anywhere with a link pointing back to your site is beneficial, but doing this within other related markets is the most powerful.

5.) Write articles and post them to article directories. This is another common and popular way to get links. Write about your niche topic and post it to article directories such as GoArticles.com and EzineArticles.com. Again there are many, so do a Google search to find them. This will increase your site’s visibility as well as traffic to your site.

When you plan for optimized link building there always must be specified and quantifiable objectives and targets. There should always be some standard measurements in order to evaluate your website results with your competitor. Quantifiable objectives mean that it can be measured easily like how much time is spent on your site and the number of visits of your web page in one day. Using Google Analytics is a popular, free, accurate and effective way to analyze your website’s statistics in depth.

Remember an important element of SEO link building is the proper use of keywords both internally on your site and also off your site. Your website must possess relevant keywords that play a pivotal role in optimizing your website correctly. Use a keyword tool for research before adding titles, descriptions and general content for the maximum benefit of SEO link building both within your site and also off site.

It is advised that you consider the importance of these simple but important aspects of basic link building in order to get good rankings for your website as well as an online business profit. Learn more about SEO link building strategies below.

SEO Link Building – Who, What, When, Where, Why (and How)

In this article, we discuss search engine optimization link building strategies that you can implement.

Perhaps you’ve read an article or two by search engine optimization (“SEO”) experts stressing the importance of link building to the visibility of your web site on the major search engines. If, for example, you happen to navigate the Google online documentation to the “Webmaster Help Center” you will see the Google response to the question “How can I improve my site’s ranking?” The Google response includes the statement “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.2″

“Link building” then, is the process of developing “inbound” links to your web pages in order to drive traffic to your site and improve your search engine ranking. Sounds simple, but there are so many different complex online link building programs and strategies it’s mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, may actually render inbound links completely useless.

I started this article intending to cover the 5 W’s – who, what, when, where and why. But, at the risk of detracting from the clever title, I felt the need to add “How?” in order to make it more useful. So this article is designed to provide insight into the following questions:

1. Who should link to my web pages?

2. What should the link entail?

3. When should I add a link to my site?

4. Where should a link appear?

5. Why should you care?

6. How can businesses develop their own inbound links?

No doubt, reasonable minds can disagree with some of the opinions and strategies contained in this article. I direct your attention to footnote references to several online articles that I found helpful. I encourage you to review these articles so you can draw your own conclusions. I do hope you conclude that there are a number of legitimate link building strategies that you can tackle!

Why Should You Care?

Sorry, I have skipped over who, what, when and where to begin instead with “Why?” After all, if I cannot make the case that link building is important, you certainly will not read the rest of this article!

It is believed that, in the eyes of the major search engines, the number and quality of the incoming links that point to your site are indicative of the worthiness of your site. I know, it sounds like a popularity contest – perhaps this stirs up memories of the disdain you had for your high school prom king/queen election process. Popularity and Page Rank aside, you are interested in driving qualified traffic to your web site and developing relationships with businesses that offer complementary products and services. Link building techniques are designed to accomplish this.

Who Should Link to My Web Pages?

It is believed that links from “authoritative” websites and “related” industry sites carry the most weight. An “authoritative” site might be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert or an organization/association in yours or a related industry.

As for “related” sites, partners, vendors, but not competitors are good “reciprocal linking” (discussed later) opportunities. Their sites should be related to the products and/or services you provide.

Make sure to set your standards high! Analyze the inbound links to the page where you would like to see your link. Are they in fact authoritative and relevant sites? How do you research inbound links to your potential linking partner?

There are some excellent SEO link building tools out there! Netconcepts provides a free “Link Popularity Checker” at http://www.netconcepts.com/linkcheck/. Another site is LinkPopularity.com. Use these tools to assess the quality of the links to the page before you ask for a link! While you’re there, check out the link popularity of your web pages and those of your competitors.

Note that many SEO experts believe that you should stay away from a web page that already has too many links. How many is too many? According to an article in Website Magazine, “… it is best to shy away from any pages with more than 20 outbound links.3″

You’ll recall that we mentioned the term “PageRank” earlier in this article. The Google PageRank scoring system is used to quantify the relative importance of a web page. You can determine PageRank by downloading and using the free Google ToolBar (http://toolbar.google.com).

Should you consider PageRank while determining whether to ask for a link on a page? One contributor to the online article “Over 125 (Legitimate) Link Building Strategies”, Dixon Jones, suggests that the PageRank of the web page where you would like your link to reside should be between 3 and 10.4 In his article “The Nitty Gritty of Link Requests”, Chris Boggs suggests that PageRank is not as useful as it used to be but “PageRank is still a good guide.5″

Many Internet marketing professionals continue to suggest that you submit your site to the appropriate category within the major directories as well as to vertical engines and industry directories. Examples of popular general directories include Yahoo!, Open Directory (dmoz.org), GoGuides, Gigablast, JoeAnt, Gimpsy and BlueFind. Many allow you to submit your website URL for free. Some may require you to add a reciprocal link to their directory.

In his article, “SEO: Weaving a Web of Links”, Stephan Spencer cautions against seeking links from “free for all” links pages that are packed full of links.6. Again, pay attention to PageRank and topic relevance. Watch out for automated submission programs that submit to irrelevant search engines and directories.

What Should the Link Entail? What Should You Put on Your Link Page? Once you have targeted an inbound link opportunity, you will want to suggest the link location and the exact link language you wish to appear on their site. Make it easy to implement your link – place HTML on your site that your partner’s webmaster can cut and paste onto their web page.

Embed your keyphrases into the link text. Although the subject of web page optimization is beyond the scope of this article, make sure the page the link points to (the “Target Page”) is “optimized” for those keyphrases. The target page need not be your website home page. Not sure how to determine the best keywords for your business? I discuss this very issue in my article “Web Page Keywords – Do’s and Don’ts” which you can review at http://www.ebizmachine.com/seotips.html.

The question “What should you put on your link page” presumes that the linking relationship is “reciprocal”. Not all links will be reciprocal – we’ll talk more about link building strategies that involve the creation of useful online content encouraging “natural” link growth without reciprocal arrangements. However, your arrangements with partners, alliances and some directories may well be “reciprocal”. In other words, “I’ll point to you if you point to me.”

Before you approach a partner for a reciprocal link, you may wish to create your link to their site in advance demonstrating the techniques described in this article. “One good turn deserves another” – include one or two carefully drafted paragraphs of descriptive information for each link.

When Should I Add a Link to my Site? But for my need to have a catchy title, this section is better named “How often should I add inbound links?” Experts these days are writing about “natural growth of inbound links” and “organic link gaining” and “Emulating Natural Growth in Link Building”, as search engine optimization authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright “earthy”, doesn’t it?

It’s clear that link building is a slow and steady grass roots process and some experts maintain that link growth should follow a natural, free range, pesticide-free progression (OK, I added the italics for fun). Boggs writes that efforts to rapidly gain links “are sometimes easy for search engines to discern…, especially if the links are in a known network of sites that exchange links.8 ” Suddenly adding 100 new links to a site that for 6 six years has had 5 inbound links may cause a search engine to penalize you for your participation in a “link-farm.” But, adding a few relevant links every so often does appear to be consistent with natural growth.

Where Should the Link Appear? Ideally, your link should be placed within the content of a page rich with topical information relevant to the focus of the target web page. This may be asking a bit much – your link partner may already have a “links” or “resources” page designed solely for this purpose. However, make sure your prefab HTML link includes descriptive information that goes above and beyond a simple link and make sure you offer to reciprocate with a high-quality descriptive link.

Check to make sure the agreed-upon location is a page that has been indexed by the major search engines. In particular, it should not be a page that only authenticated users (login & password) can view.

How Can Businesses Develop Their Own Inbound Links? The last section of my 5 W’s and an H article may be the most important. There are many bytes of available online information related to link building strategies. In many respects, your success stems from the quality of the relevant content on your website. Your industry peers and topical experts will be eager to reference your website if it is a valuable source of relevant information and you have achieved an appropriate level of expertise. Your peers will assess your site in the same or similar manner as is described in this article. They will assess the quantity and quality of inbound links to your web pages.

Here are some suggestions that both enhance the usefulness of your web site content and help you build inbound links to your site.

1. Publish a “How To” or a “Review” Article Someone in your organization must like to write! Add your article to your website and publish it! There are many websites dedicated to publishing articles for free. Many allow you to include a brief bio AND a link to your website. The Article Banks website (articlebanks.com) contains useful information and resources related to publishing your article online.

Not sure what to write about? Start with your most popular keyword search phrases and develop a topic that your customers frequently raise. You sell GPS devices – compare and contrast the two most popular manufacturers who also happen to be popular web searches. You are a CPA- how about a “top ten” list of personal tax misconceptions? Do your best to make your content unique, original, useful and entertaining.

Convert your article to PDF format that online visitors can download and print. Consult with your web developer about adding “email to a friend” functionality.

2. Post in a Relevant Online Forum or Newsgroup Join an online community relevant to your website and become a regular, contributing member. Make sure to include your website URL in the signature area of each of your postings.

3. Post in a Relevant Blog? You’ve heard the buzz on blogging. Your website URL can be included in blog contributions but be careful here. Search engines are more and more sensitive to “Blog Spamming.9 Chris Genge, a contributing SEO author in the article “Over 125 (Legitimate) Link Building Strategies”, writes “Even though blogging is all the rage these days, I think it will go the way of link farms in the not-too-distant future, especially if/when the SE’s determine that it is just another case of spamming. We are staying away from it….”10

4. Publish in an “e-zine” Some of the most popular sites relevant to your business may not have a link program. Offer instead to contribute a unique topic to their monthly e-zine (email newsletter). Include your bio and a web page link.

5. Write a testimonial or review for a trusted product/service Many businesses are eager to publish testimonials on their site. Ask to include a link back to your relevant web page.

Finally, make sure to track your link building progress. Create a spreadsheet for this purpose. You will no doubt have to follow up on your link requests. Capture details including the information you entered and the date you submitted your request. Politely remind link partners of their commitment to link to your site and point them to the inbound link from your site to theirs. Run your favorite link popularity and page rank tools to monitor your progress.

Conclusion If you are at all interested in driving qualified traffic to your web site and in developing relationships with suppliers of complementary products and services, you should spend some time learning about web page link building strategies. In this article, we discuss the who, what, when, where and how’s of SEO web page link building. Link building is much easier if your website is a valuable source of topical information and you have attained a high level of expertise.

In the “How Can Businesses Develop Their Own Inbound Links?” section of this article, I provide several suggestions designed to help you achieve that end. However, they say “The devil is in the details.” When it comes time to manage the process of soliciting and adding inbound links to your web pages, there are many details that will influence the success or failure of your program. You must carefully choose your link partners and directories and be prepared to suggest the link page location as well as the makeup of the link itself.

Finally, you must be both diligent AND patient. It’s fine to methodically forge relationships and build a community with complimentary web sites. But there is growing evidence that link building in an “unnatural” manner will hinder your search engine visibility and negate your efforts. So, be careful out there.

Footnotes:

1 Pease keep in mind that this content is provided for educational purposes in order to introduce you to important search engine optimization concepts. There are many factors that influence search engine results and page rank – we cannot promise that the techniques described in this article work in all cases. Thank you! -Bill Schwartz, EBIZ Machine

2 See google.com/support/webmasters/bin/answer.py?answer=34432

3 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

4 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html

5 Boggs – see above

6 Spencer, Stephan, SEO: Weaving a Web of Links, practical ecommerce, March 12, 2007, practicalecommerce.com/articles/156/SEO-Weaving-a-Web-of-Links/

7 Boggs, Chris, The New Holy Grail of SEO?, Website Magazine, February, 2007, p. 12.

8 Boggs p. 13.

9 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

10 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html