SEO Link Building: Are You Marketing Content?

SEO link building is the primary focus of off-page search engine optimization. It’s a strategy used to increase the exposure of a website organically. Organic traffic, or unpaid traffic, is generated through popular search engines. Because of this business’s target high traffic keywords to attract their ideal audience. The fist step in the search engine optimization process is to find these keywords and develop SEO articles around them. This portion of the SEO process is on-page optimization. After this is completed, it’s time for SEO link building.

The Importance of Backlinks

To be clear, the primary goal of search engine optimization is to increase exposure of a website by ranking highly in search engines like Google. While writing SEO articles is the first step towards proper optimization, it’s only half the battle. The other half is off-page SEO.

Even if you have the most well-constructed blog or website out there, it means nothing unless you have traffic. The best kind of traffic is sustained organic traffic. This can be achieved by consistently ranking high on search results pages. When Google is evaluating websites, they do more than just see if the keyword is mentioned a certain number of times. Google takes into account both the quantity of backlinks a website has, as well the quality of backlinks. Accumulating these links is the SEO link building process.

Using Article Directories

As I mentioned before, a website needs a few quality backlinks to rank. You can actually see how valuable backlink is by checking out the website’s PR score.

There are a bunch of different article directories out there that are considered high PR backlinks. By becoming members of these article directories and posting content, you can help increase your websites organic traffic. Each time you publish content within one of these high PR directories you are allowed to include backlinks. Keep in mind that it is important that the content you post is of high quality. Typing a bunch of broken English and including backlinks won’t help the SEO link building process.

Using Automated Tools

If you’re new to internet marketing, it is important to know that there are tons of different useful tools and strategies out there. In fact, many of these tools and strategies, if used properly, can save you a lot of time and headaches during the SEO link building process.

Article submission services can be used to submit unique variations of your SEO articles to low PR websites. While these article directories don’t carry as much clout as the high PR directories, they play an important role in SEO link building. Some article marketing services can submit articles to thousands of websites with the click of a button. There is obviously some setup involved, but the initial time investment is worth every second. Can you imagine creating that many backinks on autopilot? SEO link building tools can be incredibly potent.

It should be noted that you should be creating quality, relevant content that is useful to readers. In this way more people are likely to view, read and comment on your articles. They will also be more likely to visit your website or blog to seek more information that you have to offer. Now that you are familiar with SEO link building, be sure to incorporate these strategies with on-page SEO techniques.

Choosing The Right SEO Link Building Service

Outsourcing a company’s work to smaller companies like offshore freelancers or a full brown SEO Link building company is a common affair. Most people don’t have the time while some prefer to get the work done by professionals who are an expert at their respective fields. SEO services are required to be availed of when chasing back links becomes a tedious task. The process of generating back links for a website is often quite time consuming and takes several days or even months. In such cases a link building company can be approached for offloading the work. Many SEO link building companies have domestic freelancers working for them.

Their services mostly include a wide range of SEO packages. Other services include article submission, directory submissions, following or blog commenting, press release submissions and many more. A good and organized link building company will offer you a good mixture of SEO service.

Choosing the right SEO company is an important task. For making the right decision, you can always start with the simplest step of looking up and doing some research on the internet. When short listing SEO companies, always check for reviews and opinions of other people about that company; tracking its business footprints will help you make the choice more easily. These basic factors are useful in choosing reliable and reputable SEO backlinks services. The person to whom you decide to outsource the company work should have knowledge about the related field rather than choosing a firm with no experience. Business footsteps can be easily tracked from social media profiles like Twitter, Facebook, My Space etc. These are additional ways apart from regular methods of tracking through testimonials and client reviews.

Many SEO services are meant to be client focused. In such cases, the clients usually have positive reviews about the company or firm concerned. This does not necessarily mean that a particular firm is good in general or well suited for your work that is going to be offloaded. Therefore, always make sure you do a good amount of research before opting for the right SEO company.

The importance of choosing the right SEO company lies in the fact that the quality of work and service that they provide will in the long run determine to some extent the reputation and goodwill of your company. Hence, choosing the right SEO link building service is so important. Look up to the suitable SEO Company to lead your business in the right direction. It must also be remembered that proper link building helps not only in the popularity of your website but helps generate more and more revenue if kept according to market trends. Thus the SEO Company taking up the task should ensure quality service in order to keep up the website standards and in turn affect the link building process.

5 Crucial SEO Link Building Tips for Beginners

SEO (Search Engine Optimization) is the process of enhancing the visibility of web pages or a website in the search engines like Google, Yahoo, Alta-Vista etc through the normal search results. SEO link building is all about your website linking out to other websites and getting other relevant sites to link back to yours. The search engines love this sharing of content, they see it as you socializing with the rest of the web. This is of course also how you will successfully spread word around the World Wide Web exactly what your website has to offer others when they go searching online. SEO linking can also include internal linking within your own site.

Webmasters and organizations with websites are strongly advised to use the optimized link building methods to ensure their sites enjoy improved ranking. If webmasters fail to acknowledge the importance of SEO and link building both on page and off page, the result for future success of the website can be catastrophic as far as organic rankings and site popularity with Google are concerned. The goal of all website owners is to get higher Google rankings!

It must be remembered that Google, Yahoo, Bing and other search engines are only machines. They use robots to crawl or spider our sites, so optimizing them is still very relevant today. This is how they find and index our pages quickly. Below are some simple techniques which one must keep in mind in order to execute the correct SEO link building techniques.

1.) On Page SEO can include outbound links to my website. This means linking out to other sites in a similar niche market. Some people will argue you will lose visitors to these outbound links when they leave your site. However if you want to look at the bigger picture, the search engines will reward you a lot more for doing this and your rankings will go higher meaning getting more traffic. For this reason I do this on all my sites. Also it is helpful to your readers and they may return appreciating the information your site has provided for them.

2.) Off page SEO will be a crucial part of your SEO link building plan of attack. This back linking pointing back to your website is a powerful marketing strategy when applied at a steady rate. This is very important for new websites or blogs because it looks more natural to Google and the other search engines when they come to crawl your site. Although there is no exact guide how many links you should build, common sense must prevail. This should appear like natural link building to the search engines. Start out getting a few backlinks every day or so. The older your site gets the more back links you can build. Bottom line is – try to get others to link back to your site as this is the search engines “tick of approval”

3.) Get backlinks from a variety of other niche related sites on the web. Include commenting on blog sites, social media bookmarking and so on and add your link wherever possible. Include sites such as Facebook, Twitter, YouTube and Web2.0 properties such as Squidoo and Blogger for example. There are many others, but this is a good place to start. Remember, this may seem a lot, but you will only need to do this slowly and steadily over time. Spamming by adding hundreds of links is a bad idea as the search engines will notice this and most probably move your rankings down. Much of your time should be spent on writing articles and adding quality content to your website. This is a long term process but well worth it if you want to build up your online business step by step to become a force that will stand the test of time.

4.) Comment on other niche related forums to gain valuable links pointing to your site. Commenting anywhere with a link pointing back to your site is beneficial, but doing this within other related markets is the most powerful.

5.) Write articles and post them to article directories. This is another common and popular way to get links. Write about your niche topic and post it to article directories such as GoArticles.com and EzineArticles.com. Again there are many, so do a Google search to find them. This will increase your site’s visibility as well as traffic to your site.

When you plan for optimized link building there always must be specified and quantifiable objectives and targets. There should always be some standard measurements in order to evaluate your website results with your competitor. Quantifiable objectives mean that it can be measured easily like how much time is spent on your site and the number of visits of your web page in one day. Using Google Analytics is a popular, free, accurate and effective way to analyze your website’s statistics in depth.

Remember an important element of SEO link building is the proper use of keywords both internally on your site and also off your site. Your website must possess relevant keywords that play a pivotal role in optimizing your website correctly. Use a keyword tool for research before adding titles, descriptions and general content for the maximum benefit of SEO link building both within your site and also off site.

It is advised that you consider the importance of these simple but important aspects of basic link building in order to get good rankings for your website as well as an online business profit. Learn more about SEO link building strategies below.