SEO Link Building: Are You Marketing Content?

SEO link building is the primary focus of off-page search engine optimization. It’s a strategy used to increase the exposure of a website organically. Organic traffic, or unpaid traffic, is generated through popular search engines. Because of this business’s target high traffic keywords to attract their ideal audience. The fist step in the search engine optimization process is to find these keywords and develop SEO articles around them. This portion of the SEO process is on-page optimization. After this is completed, it’s time for SEO link building.

The Importance of Backlinks

To be clear, the primary goal of search engine optimization is to increase exposure of a website by ranking highly in search engines like Google. While writing SEO articles is the first step towards proper optimization, it’s only half the battle. The other half is off-page SEO.

Even if you have the most well-constructed blog or website out there, it means nothing unless you have traffic. The best kind of traffic is sustained organic traffic. This can be achieved by consistently ranking high on search results pages. When Google is evaluating websites, they do more than just see if the keyword is mentioned a certain number of times. Google takes into account both the quantity of backlinks a website has, as well the quality of backlinks. Accumulating these links is the SEO link building process.

Using Article Directories

As I mentioned before, a website needs a few quality backlinks to rank. You can actually see how valuable backlink is by checking out the website’s PR score.

There are a bunch of different article directories out there that are considered high PR backlinks. By becoming members of these article directories and posting content, you can help increase your websites organic traffic. Each time you publish content within one of these high PR directories you are allowed to include backlinks. Keep in mind that it is important that the content you post is of high quality. Typing a bunch of broken English and including backlinks won’t help the SEO link building process.

Using Automated Tools

If you’re new to internet marketing, it is important to know that there are tons of different useful tools and strategies out there. In fact, many of these tools and strategies, if used properly, can save you a lot of time and headaches during the SEO link building process.

Article submission services can be used to submit unique variations of your SEO articles to low PR websites. While these article directories don’t carry as much clout as the high PR directories, they play an important role in SEO link building. Some article marketing services can submit articles to thousands of websites with the click of a button. There is obviously some setup involved, but the initial time investment is worth every second. Can you imagine creating that many backinks on autopilot? SEO link building tools can be incredibly potent.

It should be noted that you should be creating quality, relevant content that is useful to readers. In this way more people are likely to view, read and comment on your articles. They will also be more likely to visit your website or blog to seek more information that you have to offer. Now that you are familiar with SEO link building, be sure to incorporate these strategies with on-page SEO techniques.